May 6, 2026 — Leads & Copy —
Salesforce and Merck Animal Health announced today that Merck Animal Health has selected Agentforce Life Sciences for Customer Engagement. The aim is to create a unified, 360-degree view and support experience for veterinarians, pet owners, and production animal farmers across all channels.
Merck Animal Health, known as MSD Animal Health outside of the United States and Canada, is a division of Merck & Co., Inc.
Leveraging Agentforce 360, Merck Animal Health intends to improve access to its medicines and devices and drive efficiencies. This will be achieved through unified customer views, utilizing the Agentforce 360 Platform as its secure, single source of truth with Data 360 to unify information sources like production monitoring devices, pet microchips, and automatic feeders with prescription history and preferences.
The company will also use always-on self-service, leveraging a centralized, omni-channel contact center, including Experience Cloud to create centralized landing pages and a seamless digital ecommerce experience for its wellness services and products.
Merck Animal Health plans to hyperpersonalize B2B and B2C programs with tailored Agentforce Marketing journeys and campaigns, connected across sales and marketing, including subscription and warranty management to boost vet and animal owner loyalty.
Intelligent sales will be powered by Agentforce Life Sciences, creating a conversational user experience with ready-to-use, industry-specific workflows and actions for account tracking, incentive compensation, and up- and cross-sell opportunities.
By consolidating monitoring technology and biopharma systems across business units onto a single platform, Merck Animal Health expects to better serve its customers, reduce waste, and lower its cost to serve while increasing acquisition and retention and achieving its mission through “The Science of Healthier Animals®.”
According to Juanjo Francesch, VP, Animal Health IT, Merck Animal Health, the company will reimagine the way it engages with veterinarians, pet owners, production animal farmers, and the animals under their care by using Salesforce’s Agentforce Life Sciences as its ‘OneCRM,’
Tara Helm, Life Sciences Solutions Strategy Leader, Salesforce, said that the partnership with Merck Animal Health and the deployment of Agentforce Life Sciences gives them a unified, intelligent platform to break down data silos, ensuring the best possible health outcomes for pets and livestock around the world.
Merck Animal Health is a global animal health business committed to The Science of Healthier Animals®. For more than 130 years, the company has pioneered science. Today, it is driven by continuous innovation to develop medicines, vaccines and technology. The company works hand in hand with its customers, helping them manage their vital responsibility with confidence.
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Source: Merck Animal Health
