SALT LAKE CITY, Jan. 07, 2026 — Leads & Copy — LifeVantage Corporation (Nasdaq: LFVN) has appointed Mike Edwards as its new Chief Technology Officer, effective immediately.
Edwards brings over 25 years of experience in technology leadership and enterprise transformation to the health and wellness company, which specializes in products designed to activate optimal health processes at the cellular level.
According to Steve Fife, President and CEO of LifeVantage, Edwards’ expertise in eCommerce, AI, CRM systems, and mobile technology will be critical in accelerating the company’s digital transformation and delivering next-generation technology solutions for its independent Consultants and customers.
Fife added that Edwards’ proven ability to scale technology infrastructure will be critical as LifeVantage expands its global footprint.
Edwards most recently served as Chief Technology Officer at a direct selling company, where he led comprehensive enterprise-wide transformation initiatives across eCommerce platforms, artificial intelligence implementation, customer relationship management systems, back-office operations, mobile applications, and customer experience enhancement.
Edwards’ technology leadership has modernized legacy systems, scaled global eCommerce infrastructure, and developed best-in-class mobile applications that significantly enhanced digital user experiences throughout his career.
Edwards expressed his excitement about joining LifeVantage and contributing to its mission of helping people activate their health potential. He noted his focus will be on leveraging cutting-edge technology to streamline operations and create seamless experiences that empower Consultants to grow their businesses while better serving customers worldwide.
LifeVantage Corporation (Nasdaq: LFVN) is described in the release as a pioneer in nutrigenomics—the study of how nutrition and naturally occurring compounds can unlock genes and the health coded within.
The company’s line of scientifically validated activators includes the Protandim® family of products, TrueScience® Liquid Collagen, MindBody GLP-1 System™, and the comprehensive gut activator, P84. The portfolio also includes activation-supporting nutrients such as Omega, D3+, and the Rise AM & Reset PM System®, as well as AXIO® nootropic energy drink mixes, the TrueScience® line of skin and hair care products, and Petandim®, a pet supplement formulated to combat oxidative stress in dogs.
LifeVantage was founded in 2003 and is headquartered in Lehi, Utah.
Investor Relations Contact:
Reed Anderson, ICR
(646) 277-1260
reed.anderson@icrinc.com
Public Relations Contact:
CerconeBrownCompany
lifevantage@cerconebrown.com
Source: LifeVantage Corporation
