Montvale, NJ — November 6, 2025 — Leads & Copy — Health Monitor Network has appointed Lucia Burchell as Senior Vice President of Analytics, Research & Insights to enhance its insight-driven capabilities and empower clients with deeper analytics and actionable intelligence.
In her new role, Burchell will oversee Health Monitor’s research, insights, and analytics functions, focusing on study design, results interpretation, and data translation into effective strategies. She will provide actionable insights across digital, print, and omni-channel campaigns for pharmaceutical clients, and will transform data into actionable insights to enhance how Health Monitor measures, optimizes, and innovates within point of care marketing.
Kartik Reddy, Chief Information Officer at Health Monitor Network, noted that Burchell’s leadership will help deepen the company’s insight capabilities and guide clients toward smarter decisions, enhancing engagement for healthcare professionals and improving patient experiences.
Lucia Burchell brings over 20 years of experience in data-led marketing strategy and insight integration. Before joining Health Monitor, she held senior roles at Inizio Evoke, imre, Epsilon, and Evolution Road, leading digital transformation and analytics initiatives.
She holds a Bachelor of Science in Business, Management, and Marketing from the Darla Moore School of Business at the University of South Carolina, with a minor in Political Science.
Health Monitor Network, for over 40 years, is a marketing platform for the Pharma/OTC industry. Its content studio creates healthcare education to foster patient-physician dialogues. It has a physician office network with over 250,000 offices and more than 450,000 healthcare professionals.
Health Monitor delivers point of care content that empowers patients and healthcare professionals with information to achieve health outcomes while driving ROI for brands. Learn more at healthmonitornetwork.com and follow Health Monitor Network on LinkedIn, X, YouTube and Instagram.
Contact: Health Monitor Network, marketing@healthmonitor.com
Source: Health Monitor Network
