Lake Oswego, Oregon — November 10, 2025 — Leads & Copy — Functional Brands Inc. (NASDAQ: MEHA) has partnered with Market Performance Group (MPG) to expand the reach of its Kirkman® brand of nutritional supplements. The collaboration aims to accelerate Kirkman’s growth across eCommerce, retail, and digital channels.
The partnership will combine Functional Brands’ expertise in science-backed wellness solutions with MPG’s omnichannel commerce capabilities. Functional Brands’ CEO Eric Gripentrog said the partnership represents “a huge leap forward for Kirkman and the entire Functional Brands portfolio.”
MPG’s CEO Jason Reiser said Kirkman is a heritage brand with a loyal following, and his company sees “tremendous upside in expanding access to these trusted products and amplifying their visibility across key retail and digital platforms.”
Functional Brands Inc. is focused on acquiring and growing science-based consumer brands. Its portfolio includes Kirkman®, P2i by Kirkman®, Hemptown Naturals, and Healthy Assist by Kirkman. More information about Functional Brands can be found at www.functionalbrandsinc.com and www.kirkmangroup.com.
Market Performance Group (MPG) is an omnichannel commerce agency providing integrated commercial solutions. MPG’s team of industry leaders from top retailers, CPGs, and digital platforms connects brands with consumers across the full funnel commerce landscape.
Investor Relations Contact:
FunctionalBrands@icrinc.com
Cautionary Note Regarding Forward Looking Statements: This news release and statements of Functional Brands’s management in connection with this news release or related events contain or may contain “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. In this context, forward-looking statements mean statements (including statements related to the closing, and the anticipated benefits to the Company, of the private placement described herein) related to future events, which may impact our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” “plans,” “believes,” “potential,” “will,” “should,” “could,” “would,” “optimistic” or “may” and other words of similar meaning. These forward-looking statements are based on information available to us as of the date of this news release and represent management’s current views and assumptions. Forward-looking statements are not guarantees of future performance, events or results and involve significant known and unknown risks, uncertainties and other factors which may be beyond our control.
Readers are cautioned not to place undue reliance on these forward-looking statements, which apply only as of the date of this news release. Potential investors should review Functional Brands’s Registration Statement for more complete information, including the risk factors that may affect future results, which are available for review at www.sec.gov. Accordingly, forward-looking statements should not be relied upon as a predictor of actual results. We do not undertake to update our forward-looking statements to reflect events or circumstances that may arise after the date of this news release, except as required by law.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/273768
Source: Functional Brands Inc.
